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It was also during this time that I decided I loved Belgian chocolate and that most, if not all of my chocolate would be sourced using Callebaut Belgian chocolate. Well, okay then, decision made! Luckily, I hadn’t become too attached. In our new city, the salon down the street was named Spa Dulce Vida. During my “downtime”, my family moved back to America from living overseas. My daughter’s name is Vida and I loved the idea of something unique. The first name I wanted for my company was Dulce Vida or Sweet Life in Spanish. You can’t build a client base and change your name, or you will have people confused and likely lose customers. Once you decide on a name, everything flows from there. Perfecting my chocolatier skills! What’s in a name?Īs Shakespeare put it, “A rose by any other name would smell as sweet.” Agree? I’m not so sure. I wanted my chocolate to be packaged so beautifully that a local customer would want give it as a hostess gift because they wanted to stand out from the other friend bringing cheap wine.
#Chocolatier 3 stuck professional#
It can mean the difference between appearing as a hobby chocolatier and selling to your neighbor next door, and appearing professional enough that corporations want to gift your chocolate to their clients. Your product and your packaging must work together. Once you have a solid product, you can then create a strong visual foundation of your company. I gave myself six months of downtime where I focused only on fine-tuning my chocolate skills and creating a great product before I decided to work on branding my company. Once you've taken that step, it's hard to change these things without spending a lot of time and money. Perhaps it was because I was creating an identity for my own business for the first time, and I knew that once I decided on a name, logo, and product design I was pretty much branded. I had no problem branding businesses, creating logos and collateral, and everything that made a business look professional and appealing. In a past life, before kids and pursuing a passion to create a chocolate business, I was in the marketing and design industry. I thought that logo and brand design would prove the easiest part of my chocolate journey. In my early design process, my goal was to make B Cocoa Artisan Chocolate appear professional enough that my clients would never guess I did most of my work from home. I also offer chocolate parties and workshops where I go to people’s homes or offices. As a result, I currently work from my home kitchen and operate B Cocoa Artisan Chocolate as a mobile chocolate shop with local delivery in my city and the Dallas area.
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My husband is in the military and we have a few years before we can settle in a permanent area. With a few simple tools, Brooke was able to DIY most of this process, saving herself a lot of money at a time when she was building her business and every penny counted!īrooke Willis of B Cocoa Artisan Chocolate getting inspiration in Paris! The First Step to Building a Chocolate Brand - Naming Your Chocolate BusinessĪ little over two years ago I was fresh out of Ecole Chocolat’s Professional Chocolatier Program and just getting my feet wet in the chocolate industry.
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Brooke had so much helpful information to share that we decided to make it a 3 part series! We're so pleased to share this first blog post in a three part series, written by our very own Ecole Chocolat graduate Brooke Willis from B Cocoa Artisan Chocolate! When Brooke told us about her background in branding and design, and her story about building a chocolate brand for her business, we asked if she would write a post to share what she learned with others who might be facing a similar situation.